Which concept refers to the rules that guide human behavior?

The concept that refers to the rules that guide human behavior is norms. Norms are the shared expectations and rules that dictate how individuals should behave in various situations within a society. They serve as a framework for acceptable behavior and help maintain order within social groups. Norms can be formal, such as laws, or informal, like social etiquette, and they play a critical role in shaping interactions among individuals.

While culture encompasses a broader set of shared beliefs and practices within a group, including norms, it is not solely focused on the specific rules of behavior. Traditions are customs or practices that are passed down through generations, reflecting a group's heritage but not directly prescribing behavior. Values refer to the deep-seated principles and ideals held by individuals or groups, which influence their actions but do not constitute rules themselves. Thus, norms are the precise concept that aligns with the idea of guiding human behavior.